Creating with Confidence

A Guide to Tax, #Ad Compliance, and Growth for Content Creators

Are you a content creator or an aspiring influencer? Do you have questions about your tax obligations, advertising compliance, or how to elevate your career in the industry?

Watch our free webinar, where you'll gain valuable insights and tips from industry experts.

This is your chance to learn everything you need to know about your obligations as a content creator.

  • Do I need to file a self-assessed tax return?
  • Can I claim any tax deductions?
  • When do I need to declare my posts as #ad?
  • How can I stand out from the crowd to be signed with an influencer marketing agency?
  • And more!
  • When: Watch on demand
    Where: Online! Link to follow on registration

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    Featured Speakers

    Orla Twomey

    Orla Twomey

    Chief Executive at
    Advertising Standards Authority

    Orla Twomey is Chief Executive of the Advertising Standards Authority (ASA). She has held this role since January 2016. Prior to that, she served in a number of roles in ASA including that of the Assistant Chief Executive between 2004 and 2015.

    Orla leads corporate strategy and policy, executing multi-faceted programmes at national and European level, particularly those associated with exponential growth in digital marketing. ASA is very active within a number of sectors, including influencer marketing, and continues its engagement in a bid to ensure the highest possible standards of advertising in Ireland, regardless of the medium involved.

    In conjunction to her role with ASA, Orla is also the Chairwoman of the European Advertising Standards Alliance (EASA) and a member of the EASA Executive Committee and Board. She has served as Vice-Chair of EASA as well as Chair of the EASA’s Self-Regulatory Committee and has served on varied Working Groups including Gambling and Online Behavioural Advertising. As EASA Chairwoman, she is a member of the Executive Committee of the International Council for Ad Self-Regulation. She was also a member of the Board of Ringsend and District Credit Union between 2012 and 2015.

    Orla has a first class honours Bachelor of Business Studies (Hons) degree, with a specialisation in Marketing, from the Institute of Public Administration (IPA), awarded by the National University of Ireland.

    Alan Cawley

    Alan Cawley

    Founder & Director at Marvel the Agency

    Alan is Founder & Director of Marvel the Agency. Alan has worked in the advertising and media industry in Ireland for over 12 years. He has deep experience in media planning, buying and client servicing, having worked at a senior management level for some of the biggest global agency networks in Dublin. His knowledge spans both traditional and digital media for cross-industry clients that span some of the biggest brands in Ireland.

    Previously, Alan spent many years working in an influencer agency in Ireland, managing campaigns and engagements across a large portfolio of talent. Alan understands that having a great reputation and being easy to work with are both essential for success in this industry. Prior to that, he worked in digital sales for TV3 (now Virgin Media Television).

    Alan holds a Bachelor of Arts degree in PR & Communications from IT Carlow and a Post Graduate Diploma in Digital Marketing from DIT.

    Alan co-hosts The 2 Culchies, a chart-topping podcast that delves into all things country in Ireland.

    Lynn Hunter

    Lynn Hunter

    Founder at The Collaborations Agency

    Lynn founded Hunter Media Group, a pioneering company encompassing Hunter Communications, The Collaborations agency, and Social Content HQ.

    With nearly 20 years of experience in the industry, Lynn and her team have established themselves as the first full-service agency offering a comprehensive range of services, including communications, sponsorships, influencer marketing, and user-generated content.

    They have had the privilege of working with some of the most renowned brands in the market, such as Tayto, Kerrygold, Clonakilty, and many more.

    Their commitment to excellence and innovation sets them apart as they continue to deliver exceptional results for their clients and shape the future of media and marketing.

    Marian Ryan

    Marian Ryan

    Business Development Director at Taxback

    Marian Ryan, has over 12 years’ experience advising individuals and corporates on tax compliance to individuals and companies, both domestically and globally.

    Marian specialises in Irish taxation and has significant experience in both employment taxes and compensation and benefits, working with diverse clients across a range of industry sectors, including market-leading multinationals in technology, financial services and software.

    In addition, Marian also has extensive experience in delivering presentations, seminars and taxation briefings, both to individuals at VIP and Senior Executive level, as well as groups.

    MC - Rachael Quinlan

    MC - Rachael Quinlan

    Head of Employee Experience at CluneTech

    CluneTech is a suite of companies providing industry-leading solutions that simplify global business.

    With experience in events, communications and marketing, Rachael originally began her career working in Radio.

    Since joining CluneTech in 2018, Rachael’s role has centred around promoting and sustaining the company’s #OneTeam culture and ensuring that CluneTech’s people are offered a first in class employee experience.

    Webinar Topics

    Tax Obligations:

    Learn how and when to file a self-assessed tax return

    Advertising Compliance:

    Understand when to declare your posts as #ad and other essential advertising guidelines

    Career Growth:

    Discover strategies to stand out and get noticed by top Influencer Marketing Agencies




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